Tiger’s design is getting the royal treatment
October 18, 2015
For the fourth time this year, Tiger’s Danish design team has been awarded important international design awards. This time it was a sky-blue cookie tin that took the prize – or rather, two of them, from Communication Arts and Golden Hammer.
“We’re proud that our talented design team has once again been recognized. But what makes us even happier is our role in making great Danish design accessible to more people. To see our design is making people smile all around the world – from Nagoya to New York City,” says Mai Due Brinch, Concept Development Manager.
A taste of success
Most recently, It was Tiger’s cookie tin that took a turn on the red carpet and twice walked away a winner: with an Award of Excellence from Communication Arts and a prize at the renowned Golden Hammer International Advertising Festival.
Tiger’s cookie tin was designed and produced in Denmark. Designer Marlene Frølund decorated a traditional Danish cookie tin with a fresh Danish fairy tale. On the outside of the tin, Malene tells a story about a small queendom where both the dachshunds and Vikings are crazy about cookies.
“Our vision to create design that’s playful, charming, full of personality which work in people’s lives. These latest awards make us believe that we just may be succeeding,” - concludes Mai Due Brinch.
The cookie tin, filled with traditional Danish butter cookies, can be purchased in Tiger stores for 30 DKK.
About Communication Arts’ Award of Excellence
Since 1959, Communication Arts has recognized the best in visual communications from around the world with its Award of Excellent. A jury consisting of acclaimed industry representatives chooses the winners, and they are are published in Communication Arts’ design magazine, which has a worldwide circulation of 34,000. Read more about Communication Arts’ Award of Excellence here.
About the Golden Hammer Award
The prize is awarded as part of the Golden Hammer International Advertising Festival, which celebrates creativity of every kind. Prizes are awarded in 13 categories. Earlier winners include some of the world’s biggest international advertising agencies, including Young & Rubicam, Saatchi & Saatchi and McCann. You can read more about the Golden Hammer Award here.
Tiger opened its first store in Copenhagen in 1995 and has since grown to include more than 500 Danish design stores in 26 countries. Tiger opens an average of two-three stores per week. Tiger designs approximately half of its products at its headquarters in Copenhagen, Denmark. Tiger’s design has won a long list of international design prizes including the Good Design® Award, the IF Design Award and the Communication Arts’ Award of Excellence. Tiger is owned by Zebra A/S.
For more information, please contact:
Nina Brønden Jakobsen