Tiger partners with international artists

February 01, 2016

Corporate. News article. Woman with tote bags and wooden blocks

Artist Misaki Kawai and concept developer Mai Due Brinch

For over a year, Tiger has been collaborating with artists David Shrigley and Misaki Kawai to create product universes that encourage play and challenge the way contemporary art is presented. “Play with Misaki Kawai” will arrive at Tiger stores in 27 countries in May.

For several years now, Tiger has been working on projects that give more people access to art. For example, Tiger collaborated on attracting a wider audience to Denmark’s National Gallery, and Tiger is behind an annual international photo competition called Tiger Camera. Tiger also published Yoko Ono’s art book “Conceptual Photography” in 2015. It was sold in all Tiger stores and by the Museum of Modern Art at the MoMA Store in New York and Tokyo. The new collaborations reflect Tiger’s vision of surprising people with new and exciting cultural experiences.

Beginning in May, visitors to Tiger stores will be met with a collection of quirky and colourful everyday items under the banner of “Play with Misaki Kawai”. The collection is meant to encourage play for both children and adults. Japanese Misaki Kawai, who has exhibited at MoMA PS1 in New York and Malmö Konsthall in Sweden among other places, is known for her honest, unfiltered approach to art. She works with painting, music, sculpture and installations in materials such as fabric, fur, paper, wood and yarn. Her works are humorous, sincere and playful, and her collaboration with Tiger is an extension of her art.

To learn more about the collaboration please visit www.playwithmisaki.com

Mai Due Brinch, Concept Developer at Tiger, says:

”Tiger aims to inspire and surprise people. Contemporary art can expand horizons. It can create dialogue and contribute something new, something unexpected. Misaki Kawai’s work is humorous and sincere – with emphasis on the senses, rather than technique. Like Tiger, Misaki is not afraid to think differently, and she’s full of energy. The result is an explosion of creativity that we can’t wait to share with the world.”

Misaki Kawai says this about the collaboration:

”I’ve been working together with Tiger’s design team for the past year-and-a-half. Collaborating with Tiger has given me the opportunity to share fun experiences with many, many people. I really enjoyed the process of working with the Tiger team and I’m really happy with the results”

Tiger will offer 28 products in the “Play with Misaki Kawai” series at their 600 stores in 27 countries starting on April 29th.

David Shrigley’s product universe will be available at Tiger stores in September 2016.

List of products and prices – Misaki Kawai

To see the collection, visit www.playwithmisaki.com

About Tiger:

Tiger opened its first store in Copenhagen in 1995 and has since grown to include cloase to 600 Danish design stores in Europe, Japan and the USA.
Tiger opens 2-3 stores per week on average.
Tiger stores offer a quirky, unique and ever-changing assortment of own-designed products at affordable prices based on the idea that good design should be available to everyone.
Tiger designs more than 50 per cent of its products at its headquarters in Copenhagen, Denmark and has won a number of international design prizes including the Good Design Award, the IF Design Award, and the CA Communication Art Award.
EQT owns 70 per cent of the parent company Zebra A/S and founder Lennart Lajboschitz owns 30 per cent of Zebra A/S.


For more information, please contact:
Nina Brønden Jakobsen
+45 41861391

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