Tiger's design wins another prize
January 29, 2015
B&O managed to win an iF Award last year, and this weekend Tiger's teapot, the Tea Bird, was announced as the winner of the prestigious award this year.
Friday night more than 1,200 of the world's best designers were gathered in Munich to celebrate the winners of this year's iF Design Awards. This is the second time in just three months that Tiger wins one of the world's greatest design awards. The Tea Bird is designed in collaboration with Skovgaard & Vennerstrøm who participated in Friday's award ceremony along with Tiger.
”The collaboration has given us a chance to introduce our ideas and our design to people all over the world, and we are proud to be able to represent Tiger here among the world's best designers. We have had a very constructive dialogue with Tiger about functionality and form, and it's kind of crazy to think how far that has brought us,”
- says Andreas Skovgaard who is one of the designers behind the Tea Bird.
A short while ago, the Tea Bird won a Good Design Award, which is the most prestigious award in the U.S.
”First we won one of the greatest American design awards, and now we have also been awarded the most coveted European prize of its kind,”
- says Mai Due Brinch, Tiger's Concept & Development Manager, who was present in Munich when the Tea Bird won the award in the Household/Tableware category.
”We strive to make great design more accessible, based on our belief that we all have a right to quality. The collaboration with Skovgaard & Vennerstrøm has been an exciting combination of the young designers' playful talent and Tiger's extensive expertise in production and functional requirements. What we have seen here, is a very passionate approach that is really quite characteristic of Tiger in many ways,”
- says Mai Due Brinch.
Tiger was one of the award winners among 4,783 nominees from 53 different countries.
On the iF Design Award
The award is Europa's greatest design award. It has existed since 1953 and is awarded to winners in five different categories. The jury consists of internationally recognised experts within design, industry and education, and it assesses the nominees based on criteria such as design quality, finish, materials, innovation, environmental impact, functionality, ergonomics, safety and brand value.
The winners are exhibited in Hamburg as well as at the iF Awards online exhibition, which is the biggest in the world.
You can read more on the iF Design Award here.
Visit the iF Design Awards online exhibition here and see the jury's evaluation of the Tea Bird here.
Tiger is increasingly committed to design and product development. Every month Tiger introduces 300 new products, half of which are designed by the company's own designers.
At Tiger's headquarters in Copenhagen, creative employees are constantly working on new products that will eventually end up on the shelves in Tiger stores across the world. Tiger endeavours to make Danish design accessible everywhere – for example in Japan, which is now Tiger's biggest market.
On the designers Skovgaard & Vennerstrøm
Andreas Skovgaard and Christian Vennerstrøm are the two designers who have collaborated with Tiger on the design of the Tea Bird. They met at The Copenhagen School of Architecture in 2009 and since then they have worked together as freelancers on various design projects.
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