Our Brand

Welcome to the world of Flying Tiger Copenhagen.

Man and woman with umbrellas

Our mission

Flying Tiger Copenhagen is a business with a purpose. We design and sell products that bring you closer to someone else. And all products in store, even the small, simple or seemingly just funny items, are designed to make relations happen and people happy. They are catalysts to a richer life – and they represent much more value than the accessible prices indicate.

To deliver on our purpose, we make our products affordable for everyone and produce them with thought for our customers and the resources we share - and we will build our presence, so we meet our customers, where they are. Globally. In stores and online.

This is why we say “A richer life doesn’t cost a fortune. At least not at Flying Tiger Copenhagen”.

Our history

Flying Tiger Copenhagen traces its roots back to a stall at a flea market in Denmark where founder Lennart Lajboschitz sold umbrellas with his wife Suz. Then, in 1988, Lennart and Suz Lajboschitz opened their first brick-and-mortar store in a local neighbourhood of Copenhagen. Its name was Zebra, and it sold umbrellas and sunglasses and socks and surplus goods.

On the opening day our founder handed out coffee and cookies, and often on Saturdays there was a magic show for the children who came into the shop with their parents.

The first store called Tiger opened in Copenhagen in 1995, and everything in it cost 10 Danish kroner. The Danish word for a ten-kroner coin is pronounced tee’-yuh, which sounds just like the Danish word for tiger.

Now, 30 years after the opening of the first store, we are a variety retail concept with 909 stores across 2 continents and 27 countries. We achieved a revenue of DKK 5.2bn, and we have around 6,000 fantastic employees.

How we see the world

Flying Tiger Copenhagen’s mission is to give the unexpected, while selling unique, relevant and fun products for every occasion. We want to be a catalyst for peoples' dreams and ideas. That is why we put a great deal of thought into each product we select and design, using materials, colours and graphics to add emotional value to functional objects.

Flying Tiger products for kitchen

To us it is imperative that our products stimulate personal relationships. Be it when you are preparing a picnic beneath the tree tops with your friends or the annual Christmas lunch with your loved ones, spending a fun and playful weekend with the kids, or redecorating your home or garden. Whatever the occasion, we help bring ideas to life. 

We renew our product range by creating trends – not by copying them. Everything we surround ourselves with has a personality and a presence that affects our senses and influences how we experience the world.

When we meet you in our store, it’s not an employee meeting a customer. It is two human beings meeting each other. And it is our aim that you feel welcome. We hate the slick, love the sincere and thrive to assist your every need when in our stores.

Girl with glasses as gifts

Returning to the roots

In 2017 we continue our work to rediscovering our roots and bringing the past into the future. During the past years we have taken a strategic decision to concentrate more on the less expensive price points – focusing more on products that cost DKK 10, 20 or 30.

Already, we can see that our customers like the new focus. They are filling up their baskets and leaving happier, inspired, and satisfied – without having spent a fortune.

Untold stories

This is a story about 6 things we care about at Flying Tiger Copenhagen... A few things about us, you’ve probably never heard. At Flying Tiger Copenhagen we add extra to the ordinary. Extraordinary every day.

Have a look
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