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The Danish variety retailer has taken home yet another international design award. This time it is the “Wooden Buttering Board with Knife” that was awarded what just may be the world’s most prestigious design contest – the Good Design Award.

Flying Tiger Copenhagen wants to make good design accessible to everyone. That is why their Copenhagen design department is designing many of the 300 new items that are introduced every month in the more than 700 stores around the world.

And it is not just Flying Tiger Copenhagen’s customers who like their design: In 2015, the “Tea Bird” teapot was awarded the iF Design Award and the Good Design Award. In 2016, the “Hi Haj” water bottle won the iF Design Award and the “Fold” kitchen series’” won the Red Dot Design Award. Now the “Wooden Buttering Board with Knife” has won the Good Design Award, one of the world’s most prestigious design awards, in a ceremony that took place in New York January 26th.

The wooden buttering board and knife is part of a series of wooden kitchen accessories also including an egg cup and a paper towel holder. The series was designed by Head of Product Design at Flying Tiger Copenhagen, Lovorika Banovic.

A buttering board is used to make typical Danish open-face sandwiches.  The buttering knife is used for spreading butter, soft cheeses or jam on the bread. According to Danish tradition, everyone around the table gets their own personal set.

The designer was inspired by her 10-year-old son Hugo who designed the upright standing buttering knife. This way the knife wouldn’t make the table smeared with butter and jam! She took the idea to heart, refined it and added a buttering board to the concept. An innovative idea - turned into a useful, beautiful everyday product – in the best Flying Tiger Copenhagen design tradition. It leaves most people wondering why no one came up with it sooner.

“A truly original product idea, designed to be as beautiful as it is useful,” the Jury said.

About the Good Design® Award

The Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd. annually present the Good Design® Award to the most innovative and groundbreaking work within industry, product and graphic design. The prize was first awarded in 1950 and is the oldest and most prestigious international design award. In order to be nominated for a Good Design® Award, the design must be of the highest quality; functional; of an extraordinary aesthetic standard; and possessing a strong identity. Furthermore, the jury rewards designs that support the ideal of a design process tailored to the product’s features and durability.

About Flying Tiger Copenhagen
Flying Tiger Copenhagen, a recent rebrand of Tiger, is a rapidly expanding chain of Danish stores offering a quirky, ever-changing selection of own-designed products at affordable prices. We introduce up to 300 fun and useful new products every month. You can find things for your home, play, hobby and party and also snacks, electronics, gadgets, fashion accessories and more. Our design team in Copenhagen has won several international design awards for our innovative products. Our founder, Lennart Lajboschitz, opened the first Tiger store in Copenhagen in 1995 where we are still headquartered. In 2015, we opened more than two stores every week. There are currently more than 3,500 people working in the more than 700 stores in 30 countries across Europe, Asia and the US.

We look forward to meeting you!

Pictures

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For more information, interviews, and so on, don’t hesitate to contact:

Esben Pedersen
Global Communication Manager
Direct phone: +45 4214 2581
E-mail: espe@flyingtiger.com